Sarvjeet Kaur Costume Designer
Sarvjeet Kaur Costume Designer: The Visionary Costume Designer Behind Punjabi Cinema’s Most Iconic Looks
By - Mumbai Times
In the colorful and ever-evolving world of Punjabi cinema, one name that has consistently stood out for creativity, precision, and cultural authenticity is Sarvjeet Kaur, a talented costume designer whose work has transformed the visual storytelling of Punjabi movies. Known for her deep understanding of traditional Punjabi aesthetics blended with modern design sensibilities, Sarvjeet Kaur (costume designer) has played a vital role in shaping the look and feel of some of the most popular films and music videos in the Punjabi entertainment industry.
Early Life and Career Beginnings
Sarvjeet Kaur’s journey into the world of fashion and film design began with an unshakable passion for fabrics, textures, and storytelling through attire. A graduate of the prestigious IIFT Delhi (International Institute of Fashion Technology), she honed her craft in fashion design before making her mark in the film industry. Her attention to detail, love for Punjabi culture, and flair for modern styling soon drew the attention of filmmakers looking for authentic yet cinematic costume concepts.
Her entry into the Punjabi film world was marked by the movie Afsar (2018), a film that showcased her ability to balance realism with style. The characters’ costumes in Afsar reflected Punjab’s earthy tones and traditional essence while maintaining a polished, cinematic presentation. From that point on, there was no looking back for Sarvjeet.
Establishing Herself in Punjabi Cinema
After the success of Afsar, Sarvjeet Kaur continued to make waves with a string of major Punjabi films. Her design work in Ardaas Karaan (2019) and Jhalle (2019) demonstrated her adaptability — each project carried a distinct tone and setting, and Sarvjeet’s costume choices reflected that diversity beautifully.
In Ardaas Karaan, her designs subtly complemented the film’s emotional depth and spiritual themes, while Jhalle allowed her to experiment with quirky, contemporary fashion that resonated with younger audiences. By the time Sufna (2020) and Puaada (2021) released, Sarvjeet had firmly established herself as a leading costume designer in Punjabi movies, known for her precision, innovation, and cultural integrity.
Her work in Sufna was particularly praised for its soft color palette and rural authenticity. The costumes added emotional layers to the film’s love story, becoming part of the visual language of the narrative. Similarly, Puaada gave her a chance to mix traditional wear with modern Punjabi fashion, reflecting the changing trends of the Punjabi youth.
Dressing the Stars of Punjab
Over the years, Sarvjeet Kaur has worked with some of the biggest names in the Punjabi entertainment industry, designing costumes for both male and female leads in blockbuster films. From emotional dramas like Ardaas Karaan to romantic hits like Jatt Brothers (2022) and Honsla Rakh (2021), her work consistently elevated the visual appeal of each project.
Her ability to understand each character’s personality and translate that into their wardrobe is what makes her a favorite among directors and actors alike. Whether it’s the colorful rural attire of Godday Godday Chaa (2023), the intense cinematic tone of Shooter (2020), or the vibrant looks of Tufang (2023), Sarvjeet’s work breathes life into every frame.
In Honsla Rakh, starring Diljit Dosanjh and Shehnaaz Gill, her costumes balanced glamour and realism — giving the film a stylish, global appeal while maintaining its Punjabi heart.
A Designer of Versatility and Emotion
Sarvjeet Kaur’s filmography reads like a timeline of Punjabi cinema’s modern evolution. From Maurh (2023), with its historical essence, to Godday Godday Chaa, which celebrates Punjabi womanhood and vintage charm, she has proven her versatility across genres.
Each project under her belt — Shooter, Jatt Brothers, Tufang, Maurh, Annhi Dea Mazaak Ae, and Sher Bagga — reflects a unique storytelling challenge that she meets with creative brilliance. Her work is never just about clothing; it’s about building the visual identity of characters and enhancing the story’s emotional texture through design.
Music Videos: Where Style Meets Stardom
In addition to her film work, Sarvjeet Kaur (costume designer) has also been part of several Punjabi music videos that have garnered millions of views online. Her stylish contributions to songs like Naagan Varge Nain by Mola Singh ft. Rumman Ahmed and Afghan Di Rani brought her recognition in the music world as a celebrity stylist who knows how to balance glamour, authenticity, and individuality.
Her music video projects often feature bold, youthful designs that blend Punjabi flair with global fashion influences, helping her reach younger audiences and reinforcing her brand as a modern yet rooted designer.
Design Philosophy and Inspiration
For Sarvjeet Kaur, costume design is not just about clothes — it’s a form of visual storytelling. She believes every piece of fabric carries emotion, and every design choice should serve the story. Her philosophy revolves around authentic representation, cultural pride, and character-driven design.
She often draws inspiration from Punjab’s vibrant colors, traditional embroidery, and rural craftsmanship while infusing contemporary cuts and silhouettes. This fusion of old and new defines her unique design identity — one that celebrates both heritage and innovation.
Recognition and Industry Impact
Sarvjeet Kaur’s work has been consistently recognized for its attention to detail and its contribution to Punjabi cinema’s aesthetic growth. As Punjabi movies gain more recognition across India and internationally, designers like Sarvjeet play a crucial role in giving the industry its signature look — colorful, expressive, and full of life.
Her designs have inspired young designers across North India, particularly those looking to bridge the gap between traditional attire and cinematic fashion. Many emerging artists cite her as a role model for balancing authenticity with creativity.
The Future of Fashion in Punjabi Cinema
With a growing list of blockbuster credits and a reputation for excellence, Sarvjeet Kaur continues to set new benchmarks in costume design. As Punjabi cinema expands its global footprint, her role as a designer who can capture both local flavor and international appeal becomes even more vital.
She continues to experiment with textures, sustainable fabrics, and storytelling techniques — redefining how costumes can enhance visual narratives. With several upcoming projects in both films and music videos, Sarvjeet remains one of the most sought-after costume designers in Punjabi movies.
Conclusion
From Afsar to Godday Godday Chaa, Sarvjeet Kaur’s costume journey reflects a blend of passion, creativity, and commitment to excellence. Her work stands as a testament to how fashion can elevate storytelling and how a costume designer can shape the visual soul of a film.
Through her dedication and artistry, Sarvjeet has carved out a space among the leading creative forces in Punjabi cinema — a true inspiration for future generations of designers who dream of making their mark on screen.